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Youtube can help in building brands

Marketing is all about the visual element – and you don’t get more visual than telling stories through video

May 26, 2014 9:19
 
Author of The Power of belonging

“Your customers aren’t fools”

Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.

March 4, 2013 1:27
 
hein

When unconventional recruitment meets social media

Heineken scores with excellent online crowd-sourcing job interview video.

February 20, 2013 4:55
 
The Evolution of Marketing: Are you ready for it?

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35
 
Business of…Some of the Most Memorable Mascots

Business of…Some of the Most Memorable Mascots

Dubai Summer Surprises starts today. It’s the time when the city is littered with glow worms. So which mascots inspire Kipps’ nightma, uh we mean, dreams? Check out this list.

June 21, 2011 4:51
 
Creative leap

Creative leap

If Kipp wasn’t such a coward, we’d start our own business. But it turns out we’d stand a better chance of success if we tied up with a branding agency…

January 23, 2011 2:24
 
Emirates’ comedy of errors, or real-life drama?

Emirates’ comedy of errors, or real-life drama?

The Dubai airline’s in-flight movies have been shown with the branding of the airline’s rival, Etihad. Is this a mere “technical error”, or something more?

March 2, 2010 3:57
 
Brands get personal

Brands get personal

Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

February 28, 2010 5:00
 
Sporting chance

Sporting chance

Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.

February 22, 2010 4:12
 
A wing and a player

A wing and a player

Red Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.

February 19, 2010 11:08
 
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