Broken Promises
If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.
July 14, 2012 11:45
Youtube launches Marketplace for content creators and brands
Google owned Youtube announces its video creation marketplace—a new feature to help Youtube stars create content for brands, for that ‘viral’ effect.
July 1, 2012 4:44
The big brand comeback
What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.
June 27, 2012 1:00
Network of international brands with GCC stakeholders
Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.
January 11, 2012 4:49Network of international brands with GCC stakeholders
Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.
January 11, 2012 4:44
A not-so-Iconic social media strategy
Two months after we asked Iconic about their in-store music selection, all we got back was a link to the site. Not cool.
December 7, 2011 9:32
The gift of giving: Is cutting the CSR fund the right move for retailers?
The Kipp team have opposing views about the retailers’ decision to cut out CSR funds to maintain profits during the price control scheme. Which side are you on?
June 6, 2011 4:56
They’re watching you: eye-tracking system spies on you online
User Vision’s software can tell where you've been peeking...and they'll tell brands about it...
May 17, 2011 2:04
Curiouser and curiouser
As companies look for a new place and function in people’s lives, Kipp hopes they don’t ever come out of the changing rabbit hole that is consumerism.
March 22, 2011 2:59
Bad vibes
Why do consumers seemingly love to loathe some brands? And what can businesses do to turn around an evil image? Rania Habib of Communicate magazine tries to find out.
December 1, 2010 4:48
Ronaldo vs. Messi
They’re arguably the two best players on the planet right now, but how do they stack up in the business stakes? Kipp pits Cristiano Ronaldo against Lionel Messi.
June 16, 2010 5:37
Just what we need – a new hotel
Owning hotels seems to be in fashion: Hot on the heels of the Armani Hotel’s arrival, Elisabetta Gucci is said to be checking in with one of her own.
June 7, 2010 4:39
We want ‘democracy’
Democracy is the “most important priority” for the Arab youth, according to a recent survey. But some say this marks an urge for greater self-determination, rather than a change in the political regime.
March 8, 2010 2:47
Making friends with Facebook
Middle East brands are slowing starting to embrace the benefits of social media.
February 25, 2010 1:06
Changing habits
According to a recent survey, many consumers in the UAE are dumping their favorite grocery brands to save money.
January 10, 2010 4:38
Qatar's Leverage Over Banks Is On The Wane
Qatar needs to find a home for billions of dollars raised from gas exports each year, writes Una Galani.
May 22, 2013 9:43
First report by Etisalat covering global footprint
Telecom company exhibits its high impact projects, including Mobile Baby.
May 21, 2013 6:01
Qatar Should Consider More Flexible Exchange Rate - Central Banker
As the World Cup draws closer, Qatar's fiscal spending, its only policy tool, may become difficult to restrict.
May 21, 2013 4:23
Gold iPad at Burj Al Arab
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
Minimum wage 'unfair' for employers?
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24