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Broken Promises

If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.

July 14, 2012 11:45
 
youtube

Youtube launches Marketplace for content creators and brands

Google owned Youtube announces its video creation marketplace—a new feature to help Youtube stars create content for brands, for that ‘viral’ effect.

July 1, 2012 4:44
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00
 
Network of international brands with GCC stakeholders

Network of international brands with GCC stakeholders

Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.

January 11, 2012 4:49
 
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