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In Pictures: Ramadan Night Market 2014

Kippreport heads to the Ramadan Night Market, which is taking place from July 17 to 27 at the World Trade Centre. Shehab Siraj, business intelligence manager of Crazydeals.ae, just one of the 350 brands in attendance, sees the Ramadan Night Market as “an opportunity to meet and interact with customers." We find out what else is there. . .

July 23, 2014 5:02
 
Twitter

Regional brands not taking advantage of Twitter

Providing rich and engaging online content for consumers is vital

July 13, 2014 3:13
 
http://www.dreamstime.com/-image17215850

Broken Promises

If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.

July 14, 2012 11:45
 
youtube

Youtube launches Marketplace for content creators and brands

Google owned Youtube announces its video creation marketplace—a new feature to help Youtube stars create content for brands, for that ‘viral’ effect.

July 1, 2012 4:44
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00
 
Network of international brands with GCC stakeholders

Network of international brands with GCC stakeholders

Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.

January 11, 2012 4:49
 
Network of international brands with GCC stakeholders

Network of international brands with GCC stakeholders

Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.

January 11, 2012 4:44
 
A not-so-Iconic social media strategy

A not-so-Iconic social media strategy

Two months after we asked Iconic about their in-store music selection, all we got back was a link to the site. Not cool.

December 7, 2011 9:32
 
The gift of giving: Is cutting the CSR fund the right move for retailers?

The gift of giving: Is cutting the CSR fund the right move for retailers?

The Kipp team have opposing views about the retailers’ decision to cut out CSR funds to maintain profits during the price control scheme. Which side are you on?

June 6, 2011 4:56
 
They’re watching you: eye-tracking system spies on you online

They’re watching you: eye-tracking system spies on you online

User Vision’s software can tell where you've been peeking...and they'll tell brands about it...

May 17, 2011 2:04
 
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