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celebrity endorsement in Dubai

Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
The science behind star power

The science behind star power

Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?

October 5, 2008 8:52