DUMPED – Brands after a celebrity endorsement breakup
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Register for our free newsletter
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If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?
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