DUMPED – Brands after a celebrity endorsement breakup
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Register for our free newsletter
Nokia charging back with full force
Saudi government websites targeted
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Top Ten Oddball Unlikely Celebrity-Branded Products; UN to appoint space ambassador; ‘Shame Games’ put India behind China; The wiki way; Trashy film cleans up Cairo.
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