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celebrity endorsements

Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
Best of the Web: October 1, 2010

Best of the Web: October 1, 2010

Top Ten Oddball Unlikely Celebrity-Branded Products; UN to appoint space ambassador; ‘Shame Games’ put India behind China; The wiki way; Trashy film cleans up Cairo.

October 1, 2010 11:19