DUMPED – Brands after a celebrity endorsement breakup
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Register for our free newsletter
Nokia charging back with full force
Saudi government websites targeted
Dubai ranked as world’s 7th most popular destination
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Top Ten Oddball Unlikely Celebrity-Branded Products; UN to appoint space ambassador; ‘Shame Games’ put India behind China; The wiki way; Trashy film cleans up Cairo.
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