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Coca Cola

London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00
 
Network of international brands with GCC stakeholders

Network of international brands with GCC stakeholders

Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.

January 11, 2012 4:49
 
Network of international brands with GCC stakeholders

Network of international brands with GCC stakeholders

Twists and turns of the global economic landscape has seen Middle Eastern companies gaining more stake in international brands. And we’ve got a feeling it’s the tip of the iceberg.

January 11, 2012 4:44
 

Coca-cola buys stake in Saudi Beverage Co for $980 Mln

Buys 50 pct in entity holding rights to Aujan brands; Buys 49 pct in Aujan's bottling & distribution co; Transaction to close in first half of 2012

December 14, 2011 4:20
 
Secret sauce: Keep the mystery of your brand alive

Secret sauce: Keep the mystery of your brand alive

At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.

December 13, 2011 2:01
 

US Apache plans $1.5B Egypt investments in 2012

American oil and gas company Apache Corp plans to increase investments in its Egypt operations by $1.5 billion starting in 2012, Egypt's General Authority for Free-zones and Investments (GAFI) said on Saturday.

October 30, 2011 2:57
 
KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

Sidra Tariq gets down with the kids as she wades through AMRB data on what brands teens in Egypt, Saudi Arabia and UAE prefer.

July 19, 2011 3:44
 
The chase is on…

The chase is on…

Coca-Cola’s Fanta drink is getting serious with its online strategy…by having a bit of 3D fun in Downtown Dubai

April 4, 2011 9:46
 
‘Think, drink, and move’

‘Think, drink, and move’

You might not have expected it, but soft drinks firm Coca-Cola is getting serious about getting healthy. Vice President, CSR, John Reid spoke to Trends magazine.

August 19, 2010 6:59
 
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