Secret sauce: Keep the mystery of your brand alive
At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.
December 13, 2011 2:01
The chase is on…
Coca-Cola’s Fanta drink is getting serious with its online strategy…by having a bit of 3D fun in Downtown Dubai
April 4, 2011 9:46
‘Think, drink, and move’
You might not have expected it, but soft drinks firm Coca-Cola is getting serious about getting healthy. Vice President, CSR, John Reid spoke to Trends magazine.
August 19, 2010 6:59
Pepsi’s challenge: being convincing
Drinks maker says it will stop selling its sugary syrups in schools. How very noble of them.
March 27, 2010 5:34
Over 90% of passwords vulnerable to hacking
Passwords in the Middle East - even ones deemed to be "strong" - are actually susceptible to infiltration.
May 23, 2013 8:51
'Renewable energy absolutely necessary' - Saudi
Oil saving win-win drives Saudi solar power boom...
May 23, 2013 4:56
Real cost of sending your child to a Dubai school
Ambareen Musa, founder of Souqalmal.com, reminds parents of the hidden and additional costs of education.
May 23, 2013 1:19
Gold iPad at Burj Al Arab
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
Minimum wage 'unfair' for employers?
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24