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Coke

Secret sauce: Keep the mystery of your brand alive

Secret sauce: Keep the mystery of your brand alive

At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.

December 13, 2011 2:01
 
The chase is on…

The chase is on…

Coca-Cola’s Fanta drink is getting serious with its online strategy…by having a bit of 3D fun in Downtown Dubai

April 4, 2011 9:46
 
‘Think, drink, and move’

‘Think, drink, and move’

You might not have expected it, but soft drinks firm Coca-Cola is getting serious about getting healthy. Vice President, CSR, John Reid spoke to Trends magazine.

August 19, 2010 6:59
 
Pepsi’s challenge: being convincing

Pepsi’s challenge: being convincing

Drinks maker says it will stop selling its sugary syrups in schools. How very noble of them.

March 27, 2010 5:34