How replaceable is your brand?
Rabih Soueidi, research director at Mindsight, Mindshare and Mediacom’s research arm, says shoppers can easily switch sides
July 22, 2012 9:41Register for our free newsletter
Nokia charging back with full force
Saudi government websites targeted
Rabih Soueidi, research director at Mindsight, Mindshare and Mediacom’s research arm, says shoppers can easily switch sides
July 22, 2012 9:41If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.
July 14, 2012 11:45Arab youth have a heavy social media consumption and usage. Social media is where brands have to be.
July 13, 2012 3:00It sure looks like the UAE government is leaving no stone unturned to ensure consumers in the country are protected and informed. But is there a catch somewhere?
June 25, 2012 4:39