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38-39-comm 90-Xpert Luxury.pdf - Adobe Reader

How replaceable is your brand?

Rabih Soueidi, research director at Mindsight, Mindshare and Mediacom’s research arm, says shoppers can easily switch sides

July 22, 2012 9:41
 
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Broken Promises

If employees don’t buy into the brand promise, consumers definitely won’t. And here are the figures to prove it.

July 14, 2012 11:45
 
18-23-COMM 90-prime time.pdf - Adobe Reader

LIVING SOCIAL: Why brands cannot afford to miss the social media boat

Arab youth have a heavy social media consumption and usage. Social media is where brands have to be.

July 13, 2012 3:00
 
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UAE Government turns good Samaritan for consumers

It sure looks like the UAE government is leaving no stone unturned to ensure consumers in the country are protected and informed. But is there a catch somewhere?

June 25, 2012 4:39