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Stating the obvious

Stating the obvious

Sam Potter hates pointless research, especially when it states the obvious. But on this occasion, it just might be necessary, he thinks.

June 23, 2010 5:27
 
The marketing mantra

The marketing mantra

Thanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?

November 11, 2009 3:40
 
The rise of radio, Part II

The rise of radio, Part II

The downturn may have an upside for one overlooked advertising medium, Part II.

June 25, 2009 8:10
 
The rise of radio, Part I

The rise of radio, Part I

The downturn may have an upside for one overlooked advertising medium, Part I.

June 24, 2009 8:29