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target market business targeting for niche marketing strategy

The importance of marketing to women

One size does not fit all

March 16, 2015 2:30
 
Image source: Snapshot from live coverage of Apple event on March 9

Apple Watch features revealed

Apple has launched its long-awaited product, its Smart watch

March 10, 2015 11:41
 
sale, consumerism, technology and people concept - happy young w

Renting outfits: the new trend in Dubai?

Ever heard of renting your evening’s outfit? Well, according to the co-founders of Designer-24.com, this could be the new trend in Dubai...

March 8, 2015 12:55
 
Waterfall In Dubai Mall - World's Largest Shopping Mall

Dubai Mall is world’s most-visited destination

The retail and lifestyle hub retained the title for the fourth year in a row, welcoming 80 million visitors in 2014

February 12, 2015 2:21
 
Apple Macbook Air At The Desk

2015 Digital trends in the Middle East

Aiming at the younger generation? You could be doing everything wrong!

February 9, 2015 12:56
 
Business Accounting

Retailers splurge on digital tactics

More than 60 per cent of retailers will increase digital marketing budgets next year, a survey reveals

December 8, 2014 9:30
 
Customer Satisfaction

Are you a satisfied UAE customer?

The UAE ranks in the 8th spot for best customer service

September 11, 2014 4:32
 
Customer Experience: What was your best or worst?

Customer Experience: What was your best or worst?

What is Customer Experience? Is it a new name for Customer Service? What’s in it for you? Arti Gupta tells you why a good customer experience isn’t utopian at all.

March 14, 2012 3:05
 
Will I eat a Big Mac again?

Will I eat a Big Mac again?

Avid Kipp reader and customer experience strategist Arti Gupta shares her thoughts after visiting a McDonald's kitchen in Dubai.

February 14, 2012 4:41
 
Gulf telcoms bet on data as growth ebbs

Gulf telcoms bet on data as growth ebbs

Telcos face numbers challenge as only a sixth of subscribers access data through handsets even as the UAE posts the highest mobile penetration in the world.

May 18, 2011 5:34
 
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