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future of advertising

Advertising expenditure growth on global scale

Give us returns and we’ll spend – global advertisers

Print newspapers are expected to lose their advertising attraction over the years while online portals grow even stronger at their expense...

October 14, 2012 5:22
 
A brave new world

A brave new world

Consumers across the world are now changing their expectations from brands; to survive, an advertising agency has to evolve, says Laura Desmond, the global CEO of Starcom MediaVest Group.

March 16, 2009 1:20