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Gemas Effies

Why aren’t agencies creating award-winning work all year round?

With the exception of the Effies and some categories, these advertising awards are a beauty parade of ads that never really ran, writes Scott Feasey.

March 18, 2013 6:28
The marketing mantra

The marketing mantra

Thanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?

November 11, 2009 3:40