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gulf advertising

Audience measurement: the saga continues

Audience measurement: the saga continues

News this week says that audience measurement for the region is imminent – but we’ve heard that one before, more than once. Is it for real this time?

November 28, 2010 1:20
 
Ads that work

Ads that work

It’s all very well planning an advertising campaign, but how to you create ads that will travel well across this diverse region? Amol Ghate, of AMRB Dubai, shows us what works.

August 24, 2010 4:35