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Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 

Dubai creates media office to promote itself

Dubai has established a new department…

January 10, 2010 4:15
 
Stripping down the laws

Stripping down the laws

A man in Dubai has been sentenced to a month in jail for wearing a cancer awareness t-shirt that featured an almost nude Victoria Beckham.

June 21, 2009 9:59
 
Dubai-bashing becomes an art form

Dubai-bashing becomes an art form

Despite all the criticism that Dubai is receiving from the international media, Linda Heard, a commentator for Arab News, insists that it will emerge from the crisis more victorious.

April 7, 2009 9:16
 
Changing face

Changing face

The UAE, particularly Dubai, is cleaning up its image. We list five measures it has recently undertaken.

April 6, 2009 12:13
 
Painting a positive Dubai

Painting a positive Dubai

Negative stories about the city have begun to flood international media reports, making it difficult to find anything positive about the emirate in the press.

March 17, 2009 4:34
 
Dubai’s new image

Dubai’s new image

According to reports, Dubai Inc may soon have a PR agency to help change its image in the media. Will it work?

March 9, 2009 11:35
 
Tickling Saudi’s funny bone

Tickling Saudi’s funny bone

As international comedians join local ones in the kingdom to amuse audiences, organizers tell Arab News that the country is starting to appreciate stand-up comedy.

March 2, 2009 12:47
 
Arrested development

Arrested development

The branding fallout of Dubai’s anti-corruption drive has, unfortunately, been coupled with the lack of proper crisis management, says experts.

October 9, 2008 8:48