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Licence to bill

Licence to bill

A publisher will do well to fork out fees and launch regional editions of international titles, says the head of licensing from global media company, Haymarket.

September 24, 2008 9:02
 
Hoping to be the new ‘Inn’ thing

Hoping to be the new ‘Inn’ thing

Holiday Inn is going upmarket with a new global rebranding, including its own patented smell, and is hoping to find a place in the Middle East market.

September 16, 2008 9:05
 
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