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New number plate design for Dubai vehicles revealed

Not mandatory of all drivers to purchase

October 15, 2014 3:36
 
Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 
Emirates’ comedy of errors, or real-life drama?

Emirates’ comedy of errors, or real-life drama?

The Dubai airline’s in-flight movies have been shown with the branding of the airline’s rival, Etihad. Is this a mere “technical error”, or something more?

March 2, 2010 3:57
 
Hoping to be the new ‘Inn’ thing

Hoping to be the new ‘Inn’ thing

Holiday Inn is going upmarket with a new global rebranding, including its own patented smell, and is hoping to find a place in the Middle East market.

September 16, 2008 9:05