Loading ...Brands get personal
By Rania Habib • Feb 28th, 2010 • Category: Cover Story, Special report, marketingMany of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?
Posts Tagged ‘marketing’
Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?
Making friends with Facebook
By Aarti Nagraj • Feb 25th, 2010 • Category: Cover Story, Regional, The Work, marketingMiddle East brands are slowing starting to embrace the benefits of social media.
Sporting chance
By Rania Habib • Feb 22nd, 2010 • Category: Cover Story, marketingSports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.
Engaging a ‘bridezilla’
By Radhina Coutinho • Feb 19th, 2010 • Category: marketingMarketers are saying ‘I do’ to the wedding industry, which is worth $700 million a year in the Middle East.
A wing and a player
By Austyn Allison • Feb 19th, 2010 • Category: marketingRed Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.
Can Saudi firms be brand savvy?
By Mohammed Abaalkheil • Feb 2nd, 2010 • Category: Cover Story, Dubai, Saudi Arabia, marketingGoing public is forcing many of Saudi Arabia’s traditional family firms to take a more modern approach to branding, says Mohammed Abaalkheil.
It’s not easy being green
By Alex Malouf • Jan 28th, 2010 • Category: Cover Story, environmentFirms that have the will to be eco-friendly often don’t have the means, reports Gulf Marketing Review.
Destination unknown, Part II
By Sam Potter • Jan 7th, 2010 • Category: Cover Story, International, Interview, The Work, marketingIt is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part II.
2010: Trends and realities, Part II
By Precious de Leon • Jan 6th, 2010 • Category: Cover Story, Regional, Special report, The WorkGulf Marketing Review magazine offers some insights that marketers might find handy to use in the New Year, Part II.
Destination unknown, Part I
By Sam Potter • Jan 6th, 2010 • Category: Cover Story, International, Interview, The Work, marketingIt is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part I.
2010: Trends and realities, Part I
By Precious de Leon • Jan 4th, 2010 • Category: Cover Story, Regional, Special report, The WorkGulf Marketing Review magazine offers some insights that marketers might find handy to use in the New Year, Part I.
Will you wear burqa shades?
By Kipp • Nov 25th, 2009 • Category: Kipp's BlogA branding agency in Dubai has come up with a pair of sunglasses made of gold and inspired by the traditional burqa.
The marketing mantra
By Aarti Nagraj • Nov 11th, 2009 • Category: Cover Story, Nation, The Work, marketingThanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?
People still gotta eat…Part II
By Alex Malouf • Oct 28th, 2009 • Category: Cover Story, Regional, The Work, marketingThe region’s food sector appears to be having a more palatable year than many other businesses, Part II.
People still gotta eat…Part I
By Alex Malouf • Oct 27th, 2009 • Category: Cover Story, Regional, The Work, marketingThe region’s food sector appears to be having a more palatable year than many other businesses, Part I.
