“Your customers aren’t fools”
Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.
March 4, 2013 1:27
Interview: Just Falafel- With love, from UAE to the world
CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.
August 8, 2012 10:00
‘Sonic marketing’ makes some noise in the UAE
RAK bank launches its official song in the UAE, but are customers dancing to its tunes?
August 2, 2012 1:03
Beware of Facebook law
Fiona Robertson, from The Rights Lawyers, says there are guidelines for running Facebook promotions
July 21, 2012 2:00
The Evolution of Marketing: Are you ready for it?
Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.
March 13, 2012 3:35
Dubai unveils softdrink in Berlin to promote tourism and business
The Dubai Department of Tourism and Commerce Marketing (DTCM) has utilised its strong participation in the world’s leading travel trade show in Berlin to promote Dubai as a business and leisure destination by launching a slew of initiatives.
March 11, 2012 1:17
Dubai means business…again
Dubai just launched its latest international marketing campaign and it’s all about business. What are Dubai’s chances of success?
February 27, 2012 4:54
Flo Rida’s Dubai vacation turns into music video
Its crocodile and swamp scenes may not have been shot in Dubai but Flo Rida’s latest vacation, er, we mean music video puts Dubai on the map...even more.
February 19, 2012 1:32
Identity crisis: Why do brands matter?
The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.
February 11, 2012 7:16
Secret sauce: Keep the mystery of your brand alive
At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.
December 13, 2011 2:01
A not-so-Iconic social media strategy
Two months after we asked Iconic about their in-store music selection, all we got back was a link to the site. Not cool.
December 7, 2011 9:32
Puma responds to red flag on National Day shoes
Puma has sent out an official public response regarding the negative reception it has received for its Limited Edition SpeedCat shoes commemorating the UAE National Day.
November 29, 2011 12:16Red Flag for National Day shoes
Pouncing on the opportunity profit from-slash-celebrate UAE’s National Day, Puma steps on more than a few Emirati toes. Now will other countries follow suit?
November 28, 2011 5:54
JBR residents fight for broken promises
In business, words don't mean a thing. It's all about what's in black and white. But broken promises, even verbal ones, still sting as some Dubai residents find out.
November 15, 2011 4:24
Nissan plays the hero with viral video
Has Nissan gone too far with its viral campaign? Or is this the first of a new line of hard-to-spot-it's-fake viral strategies. Watch it here. Tell us what you think.
October 19, 2011 3:47
A major step for Turkey
As Prime Minister Erdogan showcases Turkey's prestige on a visit to the White House, the country has its ratings upgraded...
May 19, 2013 9:45
Dusting off the Emirates ID card
The Emirates Identity Authority is 'keen' on making its ID cards more functional.
May 16, 2013 5:57
Taking on Abercrombie & Fitch
Controversial views from the clothing company's CEO causes huge backlash.
May 16, 2013 2:43
Fake pilot 'on the run'
Michael Fay forged papers and operated as a pilot for Afriqiyah Airways for eight months. . .
May 14, 2013 11:26