“Your customers aren’t fools”
Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.
March 4, 2013 1:27
Interview: Just Falafel- With love, from UAE to the world
CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.
August 8, 2012 10:00
‘Sonic marketing’ makes some noise in the UAE
RAK bank launches its official song in the UAE, but are customers dancing to its tunes?
August 2, 2012 1:03
Beware of Facebook law
Fiona Robertson, from The Rights Lawyers, says there are guidelines for running Facebook promotions
July 21, 2012 2:00
Over 90% of passwords vulnerable to hacking
Passwords in the Middle East - even ones deemed to be "strong" - are actually susceptible to infiltration.
May 23, 2013 8:51
'Renewable energy absolutely necessary' - Saudi
Oil saving win-win drives Saudi solar power boom...
May 23, 2013 4:56
Real cost of sending your child to a Dubai school
Ambareen Musa, founder of Souqalmal.com, reminds parents of the hidden and additional costs of education.
May 23, 2013 1:19
Gold iPad at Burj Al Arab
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
Minimum wage 'unfair' for employers?
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24