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marketing

Brand

The world’s most powerful brands

From Ferrari to Lego, let’s see who made the cut this year...

March 2, 2015 2:14
 
beautiful young woman goes shopping

Blog: The new rules of engagement in marketing to women

Women spend an average of 12 hours researching online before a given purchase

February 10, 2015 12:05
 
Social Media concept in word collage

Social media marketing trends to look forward to in 2015

Think you know what is about to happen on social media? You have no idea.

January 5, 2015 3:17
 
Business Accounting

Retailers splurge on digital tactics

More than 60 per cent of retailers will increase digital marketing budgets next year, a survey reveals

December 8, 2014 9:30
 
Social Media Computer Key Showing Online Community

Social media marketing not a walk in the park

Companies are making a profound mistake

November 26, 2014 9:36
 
social network and connected words on touch-screen tablet-pc wit

Top three reasons why businesses should be on social media

Not on social media yet? Here’s what your company is missing out on

November 17, 2014 1:19
 
Author of The Power of belonging

“Your customers aren’t fools”

Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.

March 4, 2013 1:27
 
Fadi Malas, CEO Just Falafel

Interview: Just Falafel- With love, from UAE to the world

CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.

August 8, 2012 10:00
 
RAK bank official song

‘Sonic marketing’ makes some noise in the UAE

RAK bank launches its official song in the UAE, but are customers dancing to its tunes?

August 2, 2012 1:03
 
Facebook campaign

Beware of Facebook law

Fiona Robertson, from The Rights Lawyers, says there are guidelines for running Facebook promotions

July 21, 2012 2:00
 
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