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Get with the programme—Corporate traditions get in the way of innovation

Get with the programme—Corporate traditions get in the way of innovation

Lil Wayne may not be the first to realize the potential of an album internet pre-release but he has sparked discussions on why rigid traditions should be, well, less rigid.

August 28, 2011 3:56
 
Drive-in cinemas: a car brand hopes you get star-struck

Drive-in cinemas: a car brand hopes you get star-struck

What will it take for you to get intimate with Lexus? Well, it hopes you'll cozy up with it at the movies.

July 18, 2011 3:40
 
Risky business: Is BMW’s first ever music video going to change the way cars are advertised?

Risky business: Is BMW’s first ever music video going to change the way cars are advertised?

The top comment on BMW’s YouTube link is negative. So how will the famous German car brand turn its music experiment into a brand coup, asks Precious de Leon.

July 13, 2011 3:32
 
Status symbol: UAE’s transition from frontier to emerging market

Status symbol: UAE’s transition from frontier to emerging market

The UAE is ready to make a change. Will MSCI finally give the country the stamp of approval, asks Emily Lucas.

June 21, 2011 4:13
 
The gift of giving: Is cutting the CSR fund the right move for retailers?

The gift of giving: Is cutting the CSR fund the right move for retailers?

The Kipp team have opposing views about the retailers’ decision to cut out CSR funds to maintain profits during the price control scheme. Which side are you on?

June 6, 2011 4:56
 
Kazakhstan seeks to boost grain, beef exports

Kazakhstan seeks to boost grain, beef exports

Iran and Arab states are expected to switch from buying exports from Russia to Kazakhstan despite droughts last year. Foreign minister declined to give estimates on growth.

May 19, 2011 2:48
 
They’re watching you: eye-tracking system spies on you online

They’re watching you: eye-tracking system spies on you online

User Vision’s software can tell where you've been peeking...and they'll tell brands about it...

May 17, 2011 2:04
 
The real reason organisers cut DSS and DSF schedules in half

The real reason organisers cut DSS and DSF schedules in half

Maybe there’s been a recognition that Dubai is in a shopping coma, but Precious de Leon thinks plans for shorter festival schedules are more about cost-efficiency and calling this one a spade.

May 8, 2011 5:38
 
Who do you think you’re talking to?

Who do you think you’re talking to?

With many Arabs today asserting national pride, do marketing communications need to change their tone? Tarek El Jundi reports.

April 6, 2011 3:59
 
A freebie for your thoughts

A freebie for your thoughts

Forget giving away your ideas for pennies. Sample Central is opening about five outlets across the UAE that will give you products for free in return for good old feedback

March 29, 2011 4:11
 
Ambush marketing

Ambush marketing

Unlike most world cup teams, Bavaria couldn’t lose. Kipp takes a look at the daring Dutch marketing ploy – ethically dubious, or an effective business short cut?

June 20, 2010 11:56
 
The Business of FIFA

The Business of FIFA

You may have already guessed this, but there is big money in the sport of football. Just ask FIFA, who turned over nearly $1 billion in 2009.

June 14, 2010 5:44
 
Financial clout of women, big business for smart marketers

Financial clout of women, big business for smart marketers

Women have unique priorities when it comes to spending money; marketers are keen to get in touch with the feminine side of it all

June 9, 2010 3:19
 
Brands get personal

Brands get personal

Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

February 28, 2010 5:00
 
Making friends with Facebook

Making friends with Facebook

Middle East brands are slowing starting to embrace the benefits of social media.

February 25, 2010 1:06