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marketing

Social Media Computer Key Showing Online Community

Social media marketing not a walk in the park

Companies are making a profound mistake

November 26, 2014 9:36
 
social network and connected words on touch-screen tablet-pc wit

Top three reasons why businesses should be on social media

Not on social media yet? Here’s what your company is missing out on

November 17, 2014 1:19
 
Author of The Power of belonging

“Your customers aren’t fools”

Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.

March 4, 2013 1:27
 
Fadi Malas, CEO Just Falafel

Interview: Just Falafel- With love, from UAE to the world

CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.

August 8, 2012 10:00
 
RAK bank official song

‘Sonic marketing’ makes some noise in the UAE

RAK bank launches its official song in the UAE, but are customers dancing to its tunes?

August 2, 2012 1:03
 
Facebook campaign

Beware of Facebook law

Fiona Robertson, from The Rights Lawyers, says there are guidelines for running Facebook promotions

July 21, 2012 2:00
 
The Evolution of Marketing: Are you ready for it?

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35
 
Dubai unveils softdrink in Berlin to promote tourism and business

Dubai unveils softdrink in Berlin to promote tourism and business

The Dubai Department of Tourism and Commerce Marketing (DTCM) has utilised its strong participation in the world’s leading travel trade show in Berlin to promote Dubai as a business and leisure destination by launching a slew of initiatives.

March 11, 2012 1:17
 
Dubai means business…again

Dubai means business…again

Dubai just launched its latest international marketing campaign and it’s all about business. What are Dubai’s chances of success?

February 27, 2012 4:54
 
Flo Rida’s Dubai vacation turns into music video

Flo Rida’s Dubai vacation turns into music video

Its crocodile and swamp scenes may not have been shot in Dubai but Flo Rida’s latest vacation, er, we mean music video puts Dubai on the map...even more.

February 19, 2012 1:32
 
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