Sporting chance
Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.
February 22, 2010 4:12
Engaging a ‘bridezilla’
Marketers are saying ‘I do’ to the wedding industry, which is worth $700 million a year in the Middle East.
February 19, 2010 11:20
A wing and a player
Red Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.
February 19, 2010 11:08
Can Saudi firms be brand savvy?
Going public is forcing many of Saudi Arabia’s traditional family firms to take a more modern approach to branding, says Mohammed Abaalkheil.
February 2, 2010 10:37
It’s not easy being green
Firms that have the will to be eco-friendly often don’t have the means, reports Gulf Marketing Review.
January 28, 2010 6:47
Destination unknown, Part II
It is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part II.
January 7, 2010 8:44
2010: Trends and realities, Part II
Gulf Marketing Review magazine offers some insights that marketers might find handy to use in the New Year, Part II.
January 6, 2010 1:54
Destination unknown, Part I
It is essential to find a unique selling point to market a destination, Ken Kelling, communications director for Visit London, tells Communicate magazine, Part I.
January 6, 2010 1:49
2010: Trends and realities, Part I
Gulf Marketing Review magazine offers some insights that marketers might find handy to use in the New Year, Part I.
January 4, 2010 10:35
Will you wear burqa shades?
A branding agency in Dubai has come up with a pair of sunglasses made of gold and inspired by the traditional burqa.
November 25, 2009 10:26
The marketing mantra
Thanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?
November 11, 2009 3:40
People still gotta eat…Part II
The region’s food sector appears to be having a more palatable year than many other businesses, Part II.
October 28, 2009 9:30
People still gotta eat…Part I
The region’s food sector appears to be having a more palatable year than many other businesses, Part I.
October 27, 2009 3:49
Biggest, tallest, widest…
Yet another example of Dubai’s fixation with superlatives.
April 13, 2009 2:52
Local heroes
Forbes Arabia recently released its list of top Arab brands for 2008, and half of the top ten spots are occupied by media.
February 2, 2009 10:11
Dusting off the Emirates ID card
The Emirates Identity Authority is 'keen' on making its ID cards more functional.
May 16, 2013 5:57
Turkish Airlines Can Ride Out Turbulence
The airline said there had been little impact on May 15 from a strike in protest over pay and previous sackings.
May 16, 2013 2:57
Air Berlin doesn't need Etihad's help
Last year, the German carrier posted its first annual profit since 2007.
May 16, 2013 10:54
Taking on Abercrombie & Fitch
Controversial views from the clothing company's CEO causes huge backlash.
May 16, 2013 2:43
Fake pilot 'on the run'
Michael Fay forged papers and operated as a pilot for Afriqiyah Airways for eight months. . .
May 14, 2013 11:26