marketing « 4/5 « | Kippreport.com

The beauty of bad ads

Microsoft’s new product, Songsmith, seems to be generating more popularity because of its boring commercial.

January 15, 2009 3:06

Facebook: more than just a networking site?

As the fifth most visited site on the planet, is Facebook a viable marketing and advertising tool for companies feeling the pinch?

January 6, 2009 10:58

Affluent conversation, Part II

Luxury is a “national obsession” in the UAE, say advertising industry analysts. And rather than taking the shine off all that glitters, the credit crunch could put the exclusion back in exclusive. Part II

December 22, 2008 8:15

Affluent conversation, Part I

Luxury is a “national obsession” in the UAE, say advertising industry analysts, adding that to push posh products, marketers must make consumers feel special. Part I

December 21, 2008 2:25

The science behind star power

Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?

October 5, 2008 8:52

Can brands win over Iraq?

Media Reach’s Saad Al Saraf says the country is hungry for brands. But marketers need to tread carefully to win the population’s hearts and minds.

September 29, 2008 8:36

Brands can fly high by wooing students

Several marketers in the region believe that reaching out to young adults in their college years is an ideal way to build brand loyalty.

September 23, 2008 10:30

Of cockroaches and marketing

Cockroaches aren’t dumb, say guerrilla marketing experts, adding that the insect’s qualities stand as a role model for smaller companies.

September 21, 2008 9:06

A marketplace for discarded ideas

A site where graphic designers can sell their unused ideas to start-up companies looks like win-win situation for all involved.

September 18, 2008 1:13

It’s a Saudi guy thing

Daily rituals are a direct route to consumers’ hearts and minds, says a recent report from ad agency Impact BBDO, which studies the Saudi working man.

September 15, 2008 9:22

How strong is brand reality?

With reality TV becoming increasingly popular in the Middle East, we check out if it’s a realistic option for brand promotion.

September 9, 2008 9:05

Children are our future

How kids are helping Crocs, the world’s weirdest shoe, crack the Middle East market.

September 8, 2008 8:25

Saudi institution under threat from revived publishing brand

The Kingdom’s publishing titans clash as the august Asharq Alawsat prepares a counter-attack to Al Hayat’s aggressive bid for dominance.

August 26, 2008 8:15

The perils of blanking tomorrow’s trend creators

Generation Y. The Millennium generation. Many a name has been coined to name this one special generation, the generation of tomorrow: the 16-25’s. So why are they being ignored in the Middle East?

August 19, 2008 9:25