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Drive-in cinemas: a car brand hopes you get star-struck

Drive-in cinemas: a car brand hopes you get star-struck

What will it take for you to get intimate with Lexus? Well, it hopes you'll cozy up with it at the movies.

July 18, 2011 3:40
 
Risky business: Is BMW’s first ever music video going to change the way cars are advertised?

Risky business: Is BMW’s first ever music video going to change the way cars are advertised?

The top comment on BMW’s YouTube link is negative. So how will the famous German car brand turn its music experiment into a brand coup, asks Precious de Leon.

July 13, 2011 3:32
 
Status symbol: UAE’s transition from frontier to emerging market

Status symbol: UAE’s transition from frontier to emerging market

The UAE is ready to make a change. Will MSCI finally give the country the stamp of approval, asks Emily Lucas.

June 21, 2011 4:13
 
The gift of giving: Is cutting the CSR fund the right move for retailers?

The gift of giving: Is cutting the CSR fund the right move for retailers?

The Kipp team have opposing views about the retailers’ decision to cut out CSR funds to maintain profits during the price control scheme. Which side are you on?

June 6, 2011 4:56
 
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