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marketing

Author of The Power of belonging

“Your customers aren’t fools”

Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.

March 4, 2013 1:27
 
Fadi Malas, CEO Just Falafel

Interview: Just Falafel- With love, from UAE to the world

CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.

August 8, 2012 10:00
 
RAK bank official song

‘Sonic marketing’ makes some noise in the UAE

RAK bank launches its official song in the UAE, but are customers dancing to its tunes?

August 2, 2012 1:03
 
Facebook campaign

Beware of Facebook law

Fiona Robertson, from The Rights Lawyers, says there are guidelines for running Facebook promotions

July 21, 2012 2:00
 
The Evolution of Marketing: Are you ready for it?

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35
 
Dubai unveils softdrink in Berlin to promote tourism and business

Dubai unveils softdrink in Berlin to promote tourism and business

The Dubai Department of Tourism and Commerce Marketing (DTCM) has utilised its strong participation in the world’s leading travel trade show in Berlin to promote Dubai as a business and leisure destination by launching a slew of initiatives.

March 11, 2012 1:17
 
Dubai means business…again

Dubai means business…again

Dubai just launched its latest international marketing campaign and it’s all about business. What are Dubai’s chances of success?

February 27, 2012 4:54
 
Flo Rida’s Dubai vacation turns into music video

Flo Rida’s Dubai vacation turns into music video

Its crocodile and swamp scenes may not have been shot in Dubai but Flo Rida’s latest vacation, er, we mean music video puts Dubai on the map...even more.

February 19, 2012 1:32
 
Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 
Secret sauce: Keep the mystery of your brand alive

Secret sauce: Keep the mystery of your brand alive

At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.

December 13, 2011 2:01
 
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