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Wishful thinking? GCC media’s People Meters mystery

Wishful thinking? GCC media’s People Meters mystery

After eight years of hearing of TV audits 'coming to the region soon' I'd much rather wait for it to actually happen before giving anyone a pat on the back.

February 19, 2012 3:27
 
Sounds of Saudi

Sounds of Saudi

A more liberal and competitive radio market in KSA offers a wide range of opportunities for marketers.

April 18, 2010 3:15
 
The rise of ‘halal’ TV

The rise of ‘halal’ TV

More and more ‘Islamic’ television stations are being launched. And despite strict rules on content, they are proving increasingly popular with advertisers.

March 31, 2010 5:17
 
“Middle East Rising” conversation at the Abu Dhabi Media Summit

“Middle East Rising” conversation at the Abu Dhabi Media Summit

Osman Sultan, CEO at du, and Ali Al Ahmed, group chief strategy officer at Etisalat, are among those on the panel to discuss how “programming and platforms proliferate at the crossroads of the world”.

March 11, 2010 2:25
 
Ramadan

Ramadan

Food prices are supposed to go down, TV viewing is expected to go up, and the government is giving away $1 million to the best Arabic drama during the holy month this year.

August 31, 2009 12:11
 
Tackling Saudi’s taboos

Tackling Saudi’s taboos

A new television program in the kingdom vividly portrays the problems faced by Saudi women, hoping to bring them out in the open, reports Arab News.

April 20, 2009 10:06
 
How strong is brand reality?

How strong is brand reality?

With reality TV becoming increasingly popular in the Middle East, we check out if it’s a realistic option for brand promotion.

September 9, 2008 9:05