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Counting calories at McDonald’s

Will burgers and fries lose their appeal once we have the numbers in our face?

March 5, 2013 3:44
 
McDonald's in the GCC now the First Quick Service Restaurant in the Middle East to Post Nutrition Information on its Packaging_3

McDonald’s feeds hunger for transparency

Thanks to its latest initiative, we'll be able to read how many calories a Big Mac has.

March 4, 2013 6:28
 
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McDonald’s wants you to switch off

Kipp is torn between simply supporting a positive campaign and questioning why a fast-food chain is involved in 'Going Offline'

September 26, 2012 10:47
 
London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30