Mcdonalds « | Kippreport.com

Counting calories at McDonald’s

Will burgers and fries lose their appeal once we have the numbers in our face?

March 5, 2013 3:44

McDonald’s feeds hunger for transparency

Thanks to its latest initiative, we'll be able to read how many calories a Big Mac has.

March 4, 2013 6:28

McDonald’s wants you to switch off

Kipp is torn between simply supporting a positive campaign and questioning why a fast-food chain is involved in 'Going Offline'

September 26, 2012 10:47

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30

Will I eat a Big Mac again?

Avid Kipp reader and customer experience strategist Arti Gupta shares her thoughts after visiting a McDonald's kitchen in Dubai.

February 14, 2012 4:41

The Day I went into a McDonald’s kitchen

Kipp takes McDonald’s up on its Open Door policy; armed with hair nets and plastic gloves we take a closer look at the inner workings of one of the largest fast food restaurateurs.

February 13, 2012 4:15

Would you take a tour of McDonald’s kitchen for Kipp?

It's a "fabrication" says McDonald's about a video showing one of its Saudi branches using a washing machine to wash lettuce. Are you up for visiting McDonald's kitchen for Kipp?

January 16, 2012 2:31

Fastfood, too furious: does quality have a place in the fastfood industry?

Customers are fighting back with a vengeance when it comes to bad experiences dining out. And companies can choose to listen and do better or get scratched of the menu.

January 15, 2012 4:00

Is fastfood really to blame for Abu Dhabi’s supersized problem?

Does McDonald’s have a role in the UAE’s increasing obesity problem?

August 21, 2011 1:39

A Global Retail Invasion

Unrest or not, the Middle East, global retailers forge on with regional expansion, hoping there won’t be any long-term impact on people’s desires to buy international.

April 17, 2011 1:05