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measurement

Comment of the Week: Media Measurement Mafioso?

Comment of the Week: Media Measurement Mafioso?

This week’s comment in question is delightful in its illustration of the barriers of TV measurement implementation, writing between the lines and referencing The God Father.

February 22, 2012 4:07
 
Wishful thinking? GCC media’s People Meters mystery

Wishful thinking? GCC media’s People Meters mystery

After eight years of hearing of TV audits 'coming to the region soon' I'd much rather wait for it to actually happen before giving anyone a pat on the back.

February 19, 2012 3:27