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Why are advertising execs calling out research claims now?

Why are advertising execs calling out research claims now?

Media companies, ad agencies, advertisers and media monitors in the Middle East have always somehow agreed to dance to their own tune. So why change the music now?

January 9, 2012 4:38
 
Understanding the new Egypt consumer

Understanding the new Egypt consumer

While politics is consuming most of the conversations in Egypt, how can brands find a way to connect with the new Egypt consumer. Well, being supportive is a start.

December 14, 2011 3:11