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Nielsen Company

Panel Discussion: Middle East advertising held back by lack of transparency, accountability

Facebook MENA, Nielsen, OMD, Flip Media, Arabian Radio Network and Motivate Publishing voice the advertising industry's challenges and strategies...

September 12, 2012 12:51

Word of mouth most trusted form of advertising, says Nielsen

Nine out of 10 Internet consumers claim recommendations made by friends and family members are the most "trusted" forms...

July 29, 2009 12:03