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Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30
 
Flash, Bling, Pop: consumerism in the East

Flash, Bling, Pop: consumerism in the East

When will the US learn that they don’t have to get the ‘latest’? And what is the West teaching the East about the value of a strong economy?

February 26, 2012 4:30
 
Tiger Woods

Tiger Woods

The golfer has announced that he will be stepping out “indefinitely” from the game that has made him billions of dollars, after a string of his extramarital affairs came to light.

December 16, 2009 4:16