DUMPED – Brands after a celebrity endorsement breakup
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50
Consumers oblivious to Olympics sponsors
Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.
July 29, 2012 2:30
Flash, Bling, Pop: consumerism in the East
When will the US learn that they don’t have to get the ‘latest’? And what is the West teaching the East about the value of a strong economy?
February 26, 2012 4:30
Tiger Woods
The golfer has announced that he will be stepping out “indefinitely” from the game that has made him billions of dollars, after a string of his extramarital affairs came to light.
December 16, 2009 4:16
Qatar's Leverage Over Banks Is On The Wane
Qatar needs to find a home for billions of dollars raised from gas exports each year, writes Una Galani.
May 22, 2013 9:43
First report by Etisalat covering global footprint
Telecom company exhibits its high impact projects, including Mobile Baby.
May 21, 2013 6:01
Qatar Should Consider More Flexible Exchange Rate - Central Banker
As the World Cup draws closer, Qatar's fiscal spending, its only policy tool, may become difficult to restrict.
May 21, 2013 4:23
Gold iPad at Burj Al Arab
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
Minimum wage 'unfair' for employers?
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24