Online advertising « | Kippreport.com

Adland Diaries: the good, the bad and the ugly

A trip down the Sheikh Zayed Road seems more like a walk through a nursery school corridor, writes Scott Feasey.

February 25, 2013 1:32

Give us returns and we’ll spend – global advertisers

Print newspapers are expected to lose their advertising attraction over the years while online portals grow even stronger at their expense...

October 14, 2012 5:22

Interview – Affiliate marketing is financial freedom

Kipp talks to Director of Performance Advertising - ikoo, Mohammad Khartabil about the raw benefits of Affiliate Marketing and Middle East’s potential for catching up…

September 27, 2012 11:24

Millions of bots wasting millions of bucks

Facebook's omnipotent platform of advertising allows you to reach eyes in all corners of the world. Surely, it must be legit?

August 5, 2012 1:31

Interview: Rich Riley, SVP and MD EMEA, Yahoo!

Yahoo! EMEA SVP and MD Rich Riley shares insights including the extent of censorship in Yahoo!-Maktoob sites plus plans for reaching 85 per cent of online users in MENA.

May 15, 2011 3:27

Paper chase

Leaving aside the question of profitability, how are the UAE’s newspapers responding to the demands of online? Are they yet equipped to deliver an online, 24/7 multimedia agenda?

July 6, 2010 4:51

Who’s surfing?

Advertisers want a return on their investments for online campaigns. They want to know who’s visiting which websites, and for how long. Some online companies are willing to oblige.

March 12, 2009 11:13