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people meters

Comment of the Week: Media Measurement Mafioso?

Comment of the Week: Media Measurement Mafioso?

This week’s comment in question is delightful in its illustration of the barriers of TV measurement implementation, writing between the lines and referencing The God Father.

February 22, 2012 4:07
 
Audience measurement: the saga continues

Audience measurement: the saga continues

News this week says that audience measurement for the region is imminent – but we’ve heard that one before, more than once. Is it for real this time?

November 28, 2010 1:20