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Pepsi

London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30
 
Speaking to Ahmed El Azizi – Marketing Vice President and CMO – Pepsico AMEA

Speaking to Ahmed El Azizi – Marketing Vice President and CMO – Pepsico AMEA

“We need to continue to connect with the consumer, to innovate with the consumer, and we ought to be asking,…

August 7, 2011 3:40
 
KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

Sidra Tariq gets down with the kids as she wades through AMRB data on what brands teens in Egypt, Saudi Arabia and UAE prefer.

July 19, 2011 3:44
 
Pepsi’s challenge: being convincing

Pepsi’s challenge: being convincing

Drinks maker says it will stop selling its sugary syrups in schools. How very noble of them.

March 27, 2010 5:34