Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.
July 29, 2012 2:30
“We need to continue to connect with the consumer, to innovate with the consumer, and we ought to be asking,…
August 7, 2011 3:40
Sidra Tariq gets down with the kids as she wades through AMRB data on what brands teens in Egypt, Saudi Arabia and UAE prefer.
July 19, 2011 3:44
Drinks maker says it will stop selling its sugary syrups in schools. How very noble of them.
March 27, 2010 5:34