Register for our free newsletter

 
 
Latest News

PR

Wrecking Ball

’Tec crunch: The Arabtec saga

A look at how the developer is handling its ongoing PR storm

September 17, 2014 3:45
 
PR miracle of disconnect

A PR miracle of disconnect?

Not all companies are learning the subtle art of product placement.

August 1, 2013 1:13
 
A not-so-Iconic social media strategy

A not-so-Iconic social media strategy

Two months after we asked Iconic about their in-store music selection, all we got back was a link to the site. Not cool.

December 7, 2011 9:32
 
2012′s five biggest digital trends

2012′s five biggest digital trends

MOBILE SHOPPING IS ON THE RISE. Is your site mobile-optimised? Have you considered what mobile applications are on your roadmap?…

November 8, 2011 2:30
 
Beware the wrath of the celebrity athlete

Beware the wrath of the celebrity athlete

Overzealous folks at the US Open learned the hard way to never forget who brings value to the sport. Andreas Keller shows how the region can learn from this PR debacle.

September 30, 2011 4:36
 
It’s not a pot of gold at the end of the rainbow

It’s not a pot of gold at the end of the rainbow

As communication specialists, PR agencies are tasked with putting their clients in the best possible light. And their efforts can sometimes tickle unintentionally hit the funny bone.

September 11, 2011 4:28
 
Pie in the face: how PR and management could have helped News Corp do some dodging

Pie in the face: how PR and management could have helped News Corp do some dodging

This month, WS MENA’s Andreas Keller talks about why PR shouldn’t be used like pain reliever tablets and what happens when bad behaviour gets rewarded.

July 27, 2011 12:59
 
How an Obama impersonator turned the joke on the Republicans

How an Obama impersonator turned the joke on the Republicans

Who would have thought being booed off the stage by bigwigs would do wonders for an entertainer's career? What can the Middle East learn from what happened to Reggie Brown?

June 26, 2011 4:04
 
Truth serum: Petrol paranoia amid lack of information

Truth serum: Petrol paranoia amid lack of information

The petrol crisis is creating a ripple effect that has now led to some worrying about whether electricity shutdowns are imminent. The dangers of speculations are just as evident as the lack of transparency, says Precious de Leon.

June 14, 2011 4:09
 
Are your footprints all over the web?

Are your footprints all over the web?

With the latest Facebook-Google (Foogle? Goobook?) shenanigan-slash-PR fiasco, Alex McNabb takes us through what exactly we’re letting these companies get away with in terms of online privacy.

May 17, 2011 1:06
 
12