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Latest News
Blackberry appoints Alicia Keys as Creative Director

Pretty faces aren’t enough for brands anymore

Why brands insist on giving celebrities new fancy titles.

March 10, 2013 12:14
 
Blackberry Research In Motion

RIM all juice and no berry: Falls off top 5 list

For the first time ever, Blackberry has fallen of the top 5 list

July 29, 2012 4:00
 
BlackBerry brand blunder

(G)RIM times for Blackberry

Fresh outages, dwindling finances and pent up inventory is only half of Blackberry’s list of woes, even as the company puts on a brave front for the public. Heroic or delusional?

July 2, 2012 5:06
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00