Identity crisis: Why do brands matter?
The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.
February 11, 2012 7:16
Here’s something to ‘tweet’ about
Sharjah Police: ‘Don’t give money to beggars’
Fighting the world’s biggest killer
Twist and shout
“Your customers aren’t fools”
Behind the curtain of Simone Heng
Chatting with the man behind Dubai City Pass
A business discussion with the author of ‘Connect The Dots’











