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Interview – Affiliate marketing is financial freedom

Kipp talks to Director of Performance Advertising - ikoo, Mohammad Khartabil about the raw benefits of Affiliate Marketing and Middle East’s potential for catching up…

September 27, 2012 11:24
Promoted Post via Mobile

Facebook’s promoted posts cheekily target irrelevant audience

Facebook's promoted posts are great for spreading initial awareness but it cheats and adds random countries in their targeting, Kipp hears

September 19, 2012 1:27

Panel Discussion: Middle East advertising held back by lack of transparency, accountability

Facebook MENA, Nielsen, OMD, Flip Media, Arabian Radio Network and Motivate Publishing voice the advertising industry's challenges and strategies...

September 12, 2012 12:51

INTERVIEW: Facebook ME says, ‘Everything is going to become social’

Jonathan Labin, head of operations, Facebook MENA, speaks to Kipp about its mobile mantra, the value of recommendations and the social landscape in the region.

September 5, 2012 5:01

Saving Face(book)

Facebook’s relationship status with its investors and advertisers might have changed to ‘Its complicated’ but are we reading too much into it, a little too soon?

July 30, 2012 2:33