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social media marketing

Feeling left out on LinkedIn?

LinkedIn but feeling left out

How LinkedIn’s 'Endorsements' harm the social platform's credibility.

February 25, 2013 1:33
 
http://www.dreamstime.com/-image23329450

Panel Discussion: Middle East advertising held back by lack of transparency, accountability

Facebook MENA, Nielsen, OMD, Flip Media, Arabian Radio Network and Motivate Publishing voice the advertising industry's challenges and strategies...

September 12, 2012 12:51
 
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INTERVIEW: Facebook ME says, ‘Everything is going to become social’

Jonathan Labin, head of operations, Facebook MENA, speaks to Kipp about its mobile mantra, the value of recommendations and the social landscape in the region.

September 5, 2012 5:01
 
mark-zuckerberg

Saving Face(book)

Facebook’s relationship status with its investors and advertisers might have changed to ‘Its complicated’ but are we reading too much into it, a little too soon?

July 30, 2012 2:33
 
Social Media 101

Social Media 101

You might think you get social media, but the chances are you’ve missed some of the basics. Here are the pointers coming from a recent business social media workshop in Dubai.

February 14, 2011 12:47
 
Social media minefield

Social media minefield

Brands that use social media can be either highly successful or just downright annoying, according to Ali Sinaei, head of online advertising at Bayt.com. Here’s how to get it right.

November 16, 2010 10:02
 
Social Media Marketing: An overview

Social Media Marketing: An overview

It’s the billion dollar question: How can brands turn the social networking phenomenon into sales? Kipp takes a look at the opportunities and threats of social media marketing.

November 2, 2010 3:33