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softdrink

Dubai unveils softdrink in Berlin to promote tourism and business

Dubai unveils softdrink in Berlin to promote tourism and business

The Dubai Department of Tourism and Commerce Marketing (DTCM) has utilised its strong participation in the world’s leading travel trade show in Berlin to promote Dubai as a business and leisure destination by launching a slew of initiatives.

March 11, 2012 1:17
 
Secret sauce: Keep the mystery of your brand alive

Secret sauce: Keep the mystery of your brand alive

At least the vault that holds the secret formula is now in public view. Precious de Leon believes local brands should look at keeping the right kind of secrets too.

December 13, 2011 2:01