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Tag Heuer

Jean-Christophe Babin

INTERVIEW: Jean-Christophe Babin

Jean-Christophe Babin, Chief Executive Officer of TAG Heuer, talks business in the region and ‘dramatic’ press reports.

July 3, 2012 4:55
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00