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The Big Idea

The Big Idea

Those that recognise TED react to it with enthusiasm and near-addiction. Meet the U.S-based nonprofit dedicated to spreading ‘ideas worth sharing’

April 10, 2012 2:15
 
Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 
Get supercars on a budget; Why you can’t work at the office; Is Google lying about Chromebooks?; Play free Angry Birds; and Eurovision song in Swahili

Get supercars on a budget; Why you can’t work at the office; Is Google lying about Chromebooks?; Play free Angry Birds; and Eurovision song in Swahili

This week, Kipp gives you reasons why you’re not productive at work; a peek at a Google’s Chromebooks; and a report on fast cars that you can actually afford.

May 13, 2011 10:12