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The 2012 London Olympics

London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30
British Army at the London Olympics 2012

More troops deployed at Olympics

With the buzz growing around London as the Olympics' date nears, Britain deploys over a thousand more troops for security purposes

July 25, 2012 10:13

GOING FOR GOLD: GCC in the Olympics

As Saudi Arabia announces they will not send any female athletes to the 2012 Olympic Games in London, Kipp takes a closer look at the GCC countries relationship with the Olympics.

July 11, 2012 4:06