Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.
July 29, 2012 2:30
With the buzz growing around London as the Olympics' date nears, Britain deploys over a thousand more troops for security purposes
July 25, 2012 10:13
As Saudi Arabia announces they will not send any female athletes to the 2012 Olympic Games in London, Kipp takes a closer look at the GCC countries relationship with the Olympics.
July 11, 2012 4:06