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Thomas Lundgren

CSR: good business, or PR ploy?

CSR: good business, or PR ploy?

Is corporate social responsibility just about the giant, camera-friendly donation cheques? Or is it a solid business proposition? Gulf Marketing Review investigates.

March 30, 2010 12:01
 
Brands get personal

Brands get personal

Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

February 28, 2010 5:00