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Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00
 
The Six Degrees of… Robert Rock

The Six Degrees of… Robert Rock

How is the new golf champion, Robert Rock, connected with two of GQ’s best dressed men and an Aussie triple threat actress? Check out this new champion’s six degrees.

January 31, 2012 6:02
 
Rock beats Woods in Abu Dhabi Golf tourney

Rock beats Woods in Abu Dhabi Golf tourney

Britain's Robert Rock won his head-to-head duel with a ragged Tiger Woods to lift the Abu Dhabi Championship title on Sunday after the former world number one produced his worst performance of the week.

January 29, 2012 4:01
 
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