DUMPED – Brands after a celebrity endorsement breakup
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50Register for our free newsletter
Nokia charging back with full force
Saudi government websites targeted
Dubai ranked as world’s 7th most popular destination
If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.
November 1, 2012 2:50What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.
June 27, 2012 1:00How is the new golf champion, Robert Rock, connected with two of GQ’s best dressed men and an Aussie triple threat actress? Check out this new champion’s six degrees.
January 31, 2012 6:02Britain's Robert Rock won his head-to-head duel with a ragged Tiger Woods to lift the Abu Dhabi Championship title on Sunday after the former world number one produced his worst performance of the week.
January 29, 2012 4:01